Ageless, a new campaign launched by the Provincial Government promotes positive images of aging and recognizes the contribution of seniors in Newfoundland and Labrador. The Ageless campaign is based on the fact that ambition, involvement and participation in society can be lifelong activities. Using a series of posters, and print and radio ads, the campaign features local seniors actively engaged in their communities.

The Ageless campaign is an initiative of the Provincial Healthy Aging Policy Framework. Launched in 2007, this policy framework outlines six priority directions together with a series of goals and actions to create an age-friendly province which supports seniors and recognizes their diversity and valuable contributions.

"Every day, seniors are working, learning new skills, volunteering their time and supporting friends and families. Their wisdom, skills and abilities are being felt in homes and communities throughout Newfoundland and Labrador. This campaign is about recognizing the incredible value of these ageless contributions and acknowledging their impact on society. "

The Honourable Ross Wiseman,
Minister of Health and Community Services
and Minister Responsible for Aging and Seniors

Ageless Campaign Materials:

To request a copy of campaign materials please call: 709-729-4856 or 1-888-494-2266 (no charge).